Video Transcripts
TOMORROW
:30 TV
We enter the world of the Transamerica Tomorrow Makers and look up through the atrium. We see Tomorrows of all shapes and sizes being delivered to Transamerica clients.
AVO: At Transamerica, we are the Tomorrow Makers.
We look upward to see many stories of offices and work spaces. Overhead is a massive, 30-DAY CLOCKWORK anchored to the ceiling over the atrium. The clockwork RELEASES SEVERAL PARACHUTES that carry Tomorrows to customers waiting below.
"We're making Tomorrows like clockwork."
Cut to a machine room, where we see Tomorrows of all shapes and sizes being made.
"For all the different things our customers planned for."
A paddle-wheel machine making hats representing different Tomorrows goes down through the floor through the ceiling. We follow downward to another level where a Tomorrow Maker takes a GRADUATION HAT off the same paddle-wheel machine. He passes it to a college-age girl dressed in graduation robes. She puts on the hat. Her parents, a couple in their 50s, look on proudly.
"Like a college education."
From behind them, a hovercraft picks up a WEDDING CAKE from a conveyor and flies past them and out to the vast, multistory ATRIUM. We see parachutes carrying Tomorrows to the customers waiting on the ATRIUM FLOOR below.
"Or, the perfect wedding."
Cut to the ATRIUM FLOOR, where we see Tomorrow Makers helping customers who receive the parachuting Tomorrows as they drop neatly into place next to them. We see the hovercraft deliver the wedding cake to a bride and groom poised to cut the first slice. We see a baby grand piano drop gently and directly in front of a customer who is poised on a piano bench.
MUSIC: PIANO NOTES
A Tomorrow Maker (TM) walks toward camera. She has a reserved look of delight, as if she's saying to herself, "This really is an amazing place," conveying the joy she feels at helping make people's Tomorrows.
Quietly, to herself, she sings:
TM (singing part of "Tomorrow"): "…I love ya, Tomorrow!"
MUSIC SWELLS AND PICKS UP THE TUNE "TOMORROW" THROUGH TO END.
Camera pulls out of the Pyramid through a window to the exterior. We go wider and wider until we can see the Transamerica Pyramid and the city skyline.
AVO: We're making them a better financial future.
What can we make with you?
SILENT SUPER: Insurance. Investments. Retirement.
Dissolve to artcard.
AVO: Transamerica. Transform Tomorrow.
ARTCARD: Transamerica [logo] | Transform Tomorrow | Speak to your financial professional or visit transamerica.com
A TOMORROW YOU CAN COUNT ON :30 TV
We enter the world of the Tomorrow Makers and look around. We see Tomorrows of all shapes and sizes being delivered to Transamerica clients. Some people are collaborating with customers to make better Tomorrows.
AVO: Welcome to Transamerica.
Where together, we're transforming Tomorrow.
High over the atrium we see a massive, modern clockwork turned on its side, with its "face" to the factory floor. This CLOCKWORK keeps the delivery schedule for clients.
Whenever an customer's Tomorrow is due, the clockwork releases the Tomorrow on a PARACHUTE that floats gracefully to a safe, soft landing next to the customer waiting below.
One TOMORROW MAKER (TM 1) is giving another TOMORROW MAKER (TM 2) a tour.
TM 1: Here's where we deliver steady income—month after month.
Behind them, we see Tomorrows dropping down to soft landings next to the clients for whom they are intended. They come to MR. Z, a strong, capable-looking man in his early 60s.
TM 1: What's it going to be this month, Mr. Z?
MR. Z: I'm gonna renovate my son's house.
A pallet of lumber and building materials lands next to MR. Z.
MR. Z: Baby room.
The Tomorrow Makers each shake his hand.
TMs 1 & 2: Congratulations!
We pull out of the Pyramid to exterior. We go wider and wider until we can see the Transamerica Pyramid and the city skyline.
MUSIC SWELLS TO EMPHASIZE THE EMOTION OF THE SCENE.
AVO: No matter what the future holds, we're making Tomorrows people can count on. What can we make with you?
SILENT SUPER: Insurance. Investments. Retirement.
Dissolve to artcard.
AVO: Transamerica. Transform Tomorrow.
ARTCARD: Transamerica [logo] | Transform Tomorrow | Speak to your financial professional or visit transamerica.com
A PROMISE KEPT
:30 TV
We enter the world of the Tomorrow Makers and look around. We see Tomorrows of all shapes and sizes being delivered to Transamerica clients. Some people are collaborating with customers to make better Tomorrows.
AVO: Welcome to Transamerica. Where together, we're transforming Tomorrow.
On a mezzanine overlooking the atrium, a WOMAN holding her CHILD stands with a Tomorrow Maker(TM 1).
TM 1: Your husband put this all together when Emma was born.
WOMAN: He was an amazing man.
The Tomorrow Maker taps her tablet computer.
TM 1: This is for you. It's all paid off.
A full-sized HOUSE floats up from the atrium floor, carried by an unseen mechanism. Another Tomorrow Maker (TM 2) walks out of the house and approaches them. A butterfly floats from the lawn toward them. The Tomorrow Maker who's walked from the house puts an adult-sized GRADUATION HAT on the child.
TM 2: And this is for Emma.
TM 1: So where do you think she'll go?
WOMAN: (reassured) Anywhere she wants.
We pull out of the Pyramid to exterior. We go wider and wider until we can see the Transamerica Pyramid and the city skyline.
MUSIC SWELLS TO EMPHASIZE THE EMOTION OF THE SCENE.
AVO: We're making people a more secure Tomorrow.
What can we make with you?
SILENT SUPER: Insurance. Investments. Retirement.
Dissolve to artcard.
AVO: Transamerica. Transform Tomorrow.
ARTCARD: Transamerica [logo] | Transform Tomorrow | Speak to your financial professional or visit transamerica.com
