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Sponsorships


Active LifestyleColorado Rapids

Our Role in the Sports Community

Sports teach us a lot about life and even more about ourselves. Sports fuel our passions while encouraging teamwork and engagement with our communities. Whether it's football, golf, soccer, biking, swimming, or running, we believe that living an active lifestyle helps bring people together and transforms lives. At Transamerica we are committed to sponsoring teams, athletes, and events that embody these values.


Team Transamerica proudly supporting America's dreams.

Active Lifestyles

At Transamerica, we understand your passion for fitness and commitment to an active lifestyle, because many of our employees have one, too ─ and we want to do what we can to help. You’re maintaining your health to make sure you have a better future. We support that thinking and we want to help you take the steps today to Transform Tomorrow®. As a sponsor for some of the country’s biggest races and premier endurance brands, we take pride in making a difference in those we encounter.

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Five-time Ironman Champion Ben Hoffman has signed a sponsorship agreement with Transamerica to help promote physical and financial fitness as part of an individual’s overall personal wellness plan.

Read the news release here


Committed To The Active Lifestyle Market

Our partnership with the Competitor Group.

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Half Marathon, San Francisco

Follow Tomorrow Chaser, Melody Jones.

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BigRing Bike Insurance

Insurance For What Moves You®.

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Proud to Support

Rock 'n' Roll Marathon Series

Did you know more athletes participate in Rock ’n’ Roll running events than any other running series in America? Rock ’n’ Roll events offer the best of the active lifestyle experience with a weekend schedule that includes a marathon or half-marathon with bands along the course celebrating each participant. Rock ’n’ Roll Marathon Series is owned and operated by Competitor Group, Inc., a leading active lifestyle sports media and event entertainment company.


LifeTimeSM Fitness/LifeTime Triathalon Series

As the Healthy Way of Life Company, Life Time helps organizations, communities, and individuals achieve their total health objectives, athletic aspirations, and fitness goals by engaging in their areas of interest—or discovering new passions—both inside and outside of Life Time's distinctive and large sports, professional fitness, family recreation, and spa destinations. Life Time proudly commits to providing premier triathlon race experiences in iconic U.S. destinations that welcome athletes of all abilities.


Ben Hoffman

Known for his deeply disciplined training, Ben Hoffman’s journey through the triathlon ranks has shown steady success, highlighted by becoming the top American finisher over the past seven years at the Ironman World Championship, a plethora of podium appearances, and a Collegiate National Championship title. Hoffman is positioned to be one of American’s next great hopes for the coveted Ironman Kona World Championship crown.

Click here to learn more

Transamerica's role in the active lifestyle community

Our commitment to active lifestyles runs across the U.S. We are honored to support so many fitness events.


Colorado Rapids on the field

Colorado Rapids, Major League Soccer

Soccer plays an important part in the lives of many Transamerica employees and their families. And the Colorado Rapids epitomize the best of the sport. Getting its start in 1996, the Rapids are one of the 10 founding clubs of Major League Soccer and won the MLS Cup in 2010. We thoroughly enjoy supporting this team.

Visit our Colorado Rapids page