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Two children with their father at a picnic

Purpose Over Premium: An Excerpt from Victor Sanchez’s Inspiring True Story


Why It Matters:

  • Exploring the true power and comfort of life insurance
  • Why life insurance may be the greatest financial gift a family may every receive.
  • What “purpose over premium” and Life Insurance Awareness Month mean to us.

The events of the past 18 months have made the security of life insurance crystal clear. That’s why we listened closely to requests from customers and agents, alike, and improved our offerings and technology with upgrades solely designed to make it much easier for people to get the protection they need.

With September being Life Insurance Awareness Month, we’re taking the opportunity to say selling life insurance today is about so much more than a mere transaction. It’s about doing everything possible to make sure no family is left behind. It’s about providing the best financial gift one may ever receive. This is what life insurance awareness means to us.

We invite you to read “Purpose Over Premium,” as it appears in the September 2021 issue of InsuranceNewsNet magazine. Written by Victor Sanchez, Transamerica Vice President and Managing Director, Life Distribution, this inspiring true story details lessons Victor learned trying to sell life insurance to his late father and the moment Victor realized the true responsibility every agent shares. We hope you find it as powerful as we do.

Here is a short excerpt from Victor’s story. Please enjoy.


“As a newly minted life insurance agent and registered representative at the age of 24, I began my financial services career like most rookies — with friends and family. Commonly referred to as your “warm market,” my top 100 list was filled with people who were willing to give me a shot at helping them with their life insurance needs — all except one.

After my first couple of months in the business, I became adept at overcoming some of the objections every insurance agent will hear at some point:

  • I already have life insurance at my job
  • I don’t believe in life insurance
  • I don’t need life insurance
  • It’s too expensive.

My dad used every objection in the book and at some point, I realized my “skill” at overcoming objections was not going to prevail. Like many of you, I was trying to overcome years of stubbornness and belief that life insurance was pointless. It was then I saw the responsibility I had — the responsibility every agent has — to emphasize the true power and comfort owning life insurance offers.

And the fact that I could never convince my dad to make the purchase haunted me.”


For more insight into Life Insurance Awareness Month and the opportunities ahead, read Victor Sanchez’s powerful “Purpose over Premium,” from the September 2021 issue of InsuranceNewsNet magazine.

Things to Consider:

  • Understand the true power and comfort life insurance can provide.
  • Raise the awareness of life insurance during Life Insurance Awareness Month.
  • Why life insurance can be the greatest financial gift a family may ever receive.


Neither Transamerica nor its agents or representatives may provide tax or legal advice.  Anyone to whom this material is promoted, marketed, or recommended should consult with and rely on their own independent tax and legal professionals regarding their particular situation and the concepts presented herein.

Transamerica Resources, Inc. is an Aegon company and is affiliated with various companies which include, but are not limited to, insurance companies and broker-dealers. Transamerica Resources, Inc. does not offer insurance products or securities. The information provided is for educational purposes only and should not be construed as insurance, securities, ERISA, tax, investment, legal, medical or financial advice or guidance. Please consult your personal independent professionals for answers to your specific questions.