Transamerica is proud to announce that we, in collaboration with our plan sponsor clients, have won four prestigious Eddy Awards from Pensions & Investments. The winners were revealed during the Pensions & Investments Defined Contribution East Conference in Orlando, Florida. We are honored to add two first place awards and two second place awards to our growing collection of accolades.
"These awards are a testament to the outstanding collaboration between Transamerica and our plan sponsor clients,” said Phil Eckman, President of Workplace Solutions at Transamerica. “We are incredibly honored to have played a role in developing these innovative campaigns and helping employees achieve their retirement goals. Together, we are making a meaningful impact on the financial futures of our clients’ employees.”
Here is an overview of the winning entries and their rankings:
1st Place: Danone
Category: Transitions (Corporate)
Project: Earth Island Merger Campaign
Transamerica collaborated with Danone to create customized messaging for Earth Island employees in English and Spanish. In addition, our Workplace Solutions marketing team developed a multimedia campaign that effectively reached and resonated with all employees, earning us the top spot in this category.
1st Place: Trek Bicycles
Category: Special Projects
Project: The Right Components for Your Retirement
Trek Bicycles and Transamerica engaged employees through a creative three-phase campaign featuring bike terms and eye-catching colors aligned with the Trek brand. This innovative approach to retirement planning materials earned a first-place award.
2nd Place: ProHealth Care
Category: Financial Wellness (Corporate)
Project: HR Total Rewards App Initiative
ProHealth Care leveraged its HR Total Rewards App to provide engaging, timely, and relevant messaging to improve employees' financial wellness and retirement outcomes. This inventive strategy secured a second-place ranking in the Financial Wellness category.
2nd Place: DB Schenker
Category: Special Projects (Corporate)
Project: DB Schenker Pours on the Match
DB Schenker collaborated with our internal creative team to develop a bold new design strategy featuring illustrations of lemonade, which helped employees visualize the matching contribution uniquely. Coupled with behavioral science-driven messaging, this campaign earned a second-place ranking in the Special Projects category.
We extend our warmest congratulations to all our plan sponsor clients for their exceptional work. We share their dedication to improving retirement outcomes for their employees. Transamerica is proud to have played a role in these award-winning initiatives. We look forward to continuing our partnerships to help build brighter retirement outlooks for all.