Give more, get more, with FFIUL

The new Concierge Planning RiderSM (CPR), powered by Everest Funeral Concierge, is a first-of-its-kind bundle of funeral planning services and support, available to your Transamerica Financial Foundation IUL® (FFIUL) customers — current and prospective — at no additional cost. In California and Florida, this benefit is called the Concierge Planning Benefit. The benefit’s services are not provided through a contractual rider; they are offered outside of the life insurance policy.

Many people protect their loved ones with life insurance, but some clients are looking for more than just a death benefit. Funeral planning is something no one looks forward to, yet it will impact nearly everyone. The costs can be staggering, both financially and emotionally, which is why we're offering a helping hand to FFIUL customers when they need it most.

Why a Concierge Planning Rider?

Even the most well-prepared clients can be sidelined by the funeral planning process, associated costs, and emotional toll. Here's how the CPR is designed to help.

Cost effective

Everest gathers pricing quotes to help families find the best price.


Doesn’t increase premiums (for policies eligible for the CPR) and can be added at no additional cost to your client.


FFIUL is the only IUL with funeral planning benefits.


Provides agents the opportunity to build trust.


Demonstrates Transamerica's commitment to continued improvement and innovation.

Heavy lifting

Everest takes on the most difficult parts of funeral planning so families can grieve in peace.

A helping hand when it's needed most

Our FFIUL with the Concierge Planning Rider provides ongoing support for all aspects of the funeral planning process.


24/7 assistance

Consumer advocates are available 24/7 to assist with all funeral-related needs.


Access to Will Prep℠

Easy to use tools to create a will, healthcare directive, power of attorney, and other customized legal documents.


TenzingTM Unlimited Storage

Unlimited capacity for secure storage of clients' personal data and documents.



Decision making and budgeting made simple with on-demand comparisons of funeral home prices by geographical location. 

How to get started with Transamerica's Concierge Planning Rider

We're proud to offer agents this industry-first index universal life rider to help set agents apart and provide more offerings to their customers. Get started with the tools and materials below.

Resources, insight, and more

Family hiking

FFIUL Consumer Guide

Multipurpose life insurance built for a multifaceted life.

Couple watching the sunset

CPR Consumer Flyer 
(Excludes CA and FL)

Make comfort and certainty the plan.

Couple watching the sunset

CPB Consumer Flyer
(CA and FL Only)

Make comfort and certainty the plan.

Businessman on a cell phone

Agent Flyer

Now, agents can bring even more to the table.

Hiker with sun in their eyes

Consumer Video
(Excludes CA and FL)

Take a look at the big picture.

Hiker with sun in their eyes

Consumer Video
(CA and FL Only)

Take a look at the big picture.

Couple talking at home

Funeral Planning: What Customers Need to Know

The most important thing agents can do for their clients.

Daughter hugging her mother

Transamerica and Everest FAQ

Still have questions? Download the FAQ to see what agents have been asking.

Discover FFIUL

With the addition of the CPR, our FFIUL is better than ever, offering death benefits, living benefits, and now funeral planning benefits. The CPR is available on qualifying FFIUL cases with a face amount of $250,000 and above and not on direct bill monthly.

Discover Everest Funeral Concierge

Everest is a specialized, funeral planning concierge service, offering support to clients before, during, and after the loss of a loved one.

Existing FFIUL Clients

Many clients may be able to add the CPR to their existing policies. Transamerica will send a consent packet to those who are eligible, and they should complete and return it to add the rider.

Contact Information

For rider or product questions call the Transamerica Sales Desk.
For questions on Everest and Everest services call 800-913-8318.
Available 24/7.


Additional Services Rider is being marketed as Concierge Planning RiderSM.

The funeral concierge services and any associated warranty provided by Everest Funeral Package LLC are solely provided by Everest Funeral Package LLC, not by Transamerica Corporation or any of its affiliates. EVEREST® is a federally registered service mark of Everest Funeral Package LLC.

Everest and the Everest logo are service marks of Everest Funeral Package, LLC. Terms and conditions apply. See for more information. Everest PriceFinder is a service mark of Everest Information Services, LLC. Tenzing is a trademark of Everest Funeral Package, LLC. Everest Funeral Package, LLC and its respective affiliates have no affiliation with Everest RE Group, LTD, Everest Reinsurance Company or any of their affiliates.

Riders and benefits have specific limitations, may incur additional costs, and may not be available in all jurisdictions. For complete details, including charges, terms and conditions of each rider and exact coverage provided, please contact your agent.

Life insurance products are issued by Transamerica Life Insurance Company, Cedar Rapids, Iowa. This policy may not be available in all jurisdictions. Policy Form #ICC16 IUL09, or # IUL09. Form numbers may vary by jurisdiction.

Not available in New York.

For agent use only. Not for use with the public.