Knowledge is power

Harness the power of social media

A strong social media presence can be crucial to the success of every business, including yours. This series will help you set yourself apart online by providing you with the basic and advanced tactics of social media marketing. Each free class includes an ebook and video lesson - all adhering to FINRA regulations. Let's get started! 

Note: We advise you check your own company's compliance processes in addition to taking these courses. If you have any questions regarding Social Media University, please email socialmedia@transamerica.com.

Fundamentals

New to social media? Start here. This introduction module focuses on why social media is important and how you can leverage it for your business.

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Social media fundamentals

Download our social media fundamentals ebook and follow along as you watch our first on-demand class. This 30 min video will help you understand what our Social Media University Program is all about and why you should care about social media as part of your strategic business plan.

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The top ten channels

Take a look at our quick summary document of the top 10 social media channels, what they are, how they work and why you would want to participate on them.

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Social media field guide

It pays to make connections, but where should you start? This guide covers the business case for social media, best practices, do's and don'ts, FINRA guidelines, and more.

Social Media 101

Don't have a social media profile? These 101 courses will show you how to set-up your new business profile step-by-step. You'll learn how to begin posting content and start to managing your account.

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LinkedIn 101

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Facebook 101

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Instagram 101

Social Media 201

Let's get down to business and get more out of your social media accounts. This module will walk you through best practices for content, analytics, and more!

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Facebook 201

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Instagram 201

Social Media 301

Want to learn more advanced tactics? Our 301 course covers advertising, lead generation, and other business-building tools available on social media.

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Facebook 301