Caregivers need support and guidance

Today, more than one in five Americans are caregivers. And over half are employed while providing an average of 24 hours of care per week.

While every situation is unique, they all need help juggling their own lives and personal finances.

As a financial professional, you’re in a unique position to help them manage this challenge through preparation, putting plans into action, avoiding pitfalls, and providing resources.

Father and son smiling

Help them prepare

Demographic shifts in the U.S. mean caregiving needs will grow in numbers — and costs. Help your clients better prepare for the scenario of spending nearly 20% of their income — on average — on caregiving activities.2

Father and son take in the view

A field guide to dementia

Help clients understand the financial implications of the disease.

Family discussing plans

The cost of caregiving

Your caregiver clients are not alone. Here’s how to help them.

Husband and wife walking in park

Caregiver Journey infographic

Review the six phases that caregivers are likely to experience.

Husband and wife riding bikes

Who is a caregiver?

In the last 12 months, have your clients done any of the following for an adult family member or friend?

Mother and two daughters enjoying time together

Today’s Caregiving Landscape

Learn the challenges your caregiving clients are facing, and the questions you should be asking them.