
The Cost of Caregiving
Caregivers need support and guidance
Today, more than one in five Americans are caregivers. And over half are employed while providing an average of 24 hours of care per week.
While every situation is unique, they all need help juggling their own lives and personal finances.
As a financial professional, you’re in a unique position to help them manage this challenge through preparation, putting plans into action, avoiding pitfalls, and providing resources.
Who would be your caregiver?
Clients may be unaware of the impact a chronic illness could have on their loved ones. This video can help bring awareness to the role of the caregiver.

Create an action plan
Use this Cost of Alzheimer’s Care Calculator from Transamerica and AgingWell Hub to provide a personal estimate based on zip code and more.

Avoiding elder fraud
Financial fraud is a problem that affects people of all ages, but it’s no secret that older Americans are more vulnerable and routinely targeted by scammers.
Help your clients learn to protect themselves with our elder fraud guide.
We’re here to help
In conjunction with Transamerica, the MIT AgeLab created a playbook that builds on survey and interview research with current and former family caregivers. This resource can help start conversations with those who are facing the challenges of taking on a caregiver role.

Senior Caregiving 101: An Introduction
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Who is a caregiver?
In the last 12 months, have your clients done any of the following for an adult family member or friend?

Today’s caregiving landscape
Learn the challenges your caregiving clients are facing, and the questions you should be asking them.

A field guide to dementia
Help clients understand the financial implications of the disease.

Talking to Your Parents about End-of-Life Planning
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What You Need to Know about Paying for Caregivers
Read ArticleDo you know a caregiver?
Transamerica and MIT AgeLab are conducting research with thousands of caregivers to learn more about their experiences and challenges. If you or someone you know has insight to share, join our panel.